The Art of
Responsive
Web Design
A website is a user’s first impression of a brand.
One of my strengths as a designer is fully immersing myself in a client’s vision. I enhance their strengths and develop intuitive solutions to maintain their loyal audience while expanding their reach within their target market.
This case study tells the story of how I made my first successful e-commerce website. I hope you enjoy stepping into my design process the same way I enjoyed developing it.
01 The Opportunity
Nails by Engie is a custom, luxury press-on nail service located in Charlotte, NC. Engie Ramirez, the artist and owner has developed and grown the brand for the past two years. As the companycontinues to grow, Engie wondered how to maintain and keep track of her orders.
As customers were originally purchasing through her Instagram, she was looking for a responsive website for clients to easily purchase her products while maintaining a strong connection with loyal customers. Building off her current branding, vision, and goals, I developed a mobile-first website for her audience.
Developing an e-commerce site involves great attention to detail. We as consumers are constantly purchasing online while wanting products and results right away. By providing a fun, interactive layout and a seamless checkout experience, you fulfill the customer journey.
As the website is now live, Nails by Engie continues to increase customer loyalty, while making an impact in a saturated market.
02 Discovery
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
